Guides

Guides and comparisons

How agencies research a prospect’s competitors, and how Versusbrief compares with the tools they use today.

• How to do competitor analysis for an agency pitch
  A six-step method for comparing a local prospect with the rivals its customers see on Google: map pack, reviews, ads, searches and site speed, turned into a 90-day plan.
• Competitor analysis in Claude: which MCP connectors do what
  Inside-out connectors read your own accounts; competitor analysis needs outside-in data. How official Meta and Google MCPs, SEO suites, raw APIs and ad libraries compare.
• Versusbrief vs SEOptimer
  SEOptimer audits one website and captures leads. Versusbrief compares a prospect with its map-pack rivals and builds a 90-day plan inside Claude. Features and prices side by side.
• Versusbrief vs AdKit
  AdKit is an ad library and ad manager with an MCP. Versusbrief builds a read-only pitch review of a prospect against local rivals. What each does, prices and when to pick which.