Guide · updated 28 September 2026

Competitor analysis in Claude: which MCP connectors do what

Most marketing connectors for Claude read your own accounts. Competitor analysis needs the opposite: data about businesses whose accounts you will never see. Here is how the options split, and what each one is good for.

Two kinds of connector

Inside-out connectors log into an account you own or manage: your Google Ads, Meta Ads, Analytics or Business Profile. Great for reporting and running campaigns. They cannot tell you anything about a rival.
Outside-in connectors read public or licensed data about any business: ads libraries, search results, keyword and backlink databases, public reviews, page speed. This is what competitor analysis runs on.

The main options, by job

Connector type	Good for	For competitor analysis
Official Meta Ads connector	Reading and changing campaigns in your own ad accounts	No rival data
Official Google Ads MCP	Read-only reporting on accounts you have access to	No rival data
Reporting connectors (many sources in one)	Blending your clients’ Ads, Analytics and Business Profile data	Your accounts only
SEO suite connectors	Keyword, ranking and backlink data from the suite’s own index	Yes for SEO; needs the suite’s subscription (Semrush lists eligible plans)
Raw data APIs as MCP	Every endpoint, pay per request	Yes, if you assemble the analysis yourself
Ad library tools	Competitors’ creatives, history and alerts	Ads only
Versusbrief	A prospect against its local rivals: map pack, reviews, searches, ads, speed, and a plan	Yes, one request, read-only

What to check before you add one

Where the data comes from. Official APIs and licensed databases keep working. Scraped sources break, and some directories reject connectors built on them.
Whether it can write. For work on a client’s account, a read-only connector plus a file you upload yourself is the safer default.
How it bills. Agents loop. A per-request connector with no cap can run up a bill; look for credits with overage off.
Meta coverage. Meta’s Ad Library API returns ads delivered in the EU and UK, plus political ads. A connector claiming full US Meta ad data is not using that API.

Adding Versusbrief to Claude

In Claude, open Settings → Connectors → Add custom connector.
Paste https://versusbrief.com/mcp and sign in with your email. That creates a free account with 75 credits a month.
Ask: Build a pitch for theirbusiness.co.uk in Didsbury, GB.

Cursor, Claude Code and ChatGPT steps are on the docs page. All thirteen tools are declared read-only.

Try it on a real prospect

Send the website of a business you want to win. You get the review by email, usually within a few minutes, on the free plan. No card, no call.

Get a free pitch review Add it to Claude

Sources

Prices and features checked on 28 September 2026. Tell us on the support page if something has changed.