Compare · updated 28 September 2026
Versusbrief vs SEOptimer
Both give an agency something to show a prospect before they sign. SEOptimer audits one website. Versusbrief puts the prospect next to the rivals their customers see on Google, then turns the gaps into a 90-day plan.
The short version
- Pick SEOptimer if you want an audit widget on your own site that captures leads, a crawl of every page, or rank tracking.
- Pick Versusbrief if you pitch local businesses and want to show them who is beating them and why: map pack, reviews, searches, ads and speed against named rivals, inside Claude.
Side by side
| SEOptimer | Versusbrief | |
|---|---|---|
| What it looks at | One website: on-page SEO, technical checks, Google Business Profile and local audits; you can add competitors to a report | The prospect and up to three rivals picked from Google’s map pack, side by side |
| Reviews | Google Business Profile audit | Rating, review count, new reviews a month and how many the owner answers, for every business in the comparison |
| Competitor ads | Not listed on the pricing page | Google ads from Ads Transparency; Facebook and Instagram ads from the official Meta Ad Library API (EU/UK only) |
| Searches the rivals win | Keyword research and rank tracking for your site | Searches where a rival is in Google’s top 10 and the prospect is not, with monthly volume |
| What to do next | Task recommendations per issue | A 90-day plan where every step cites the number it comes from, plus draft search ads |
| Your brand on it | White-label PDF from $39/month | Your agency’s name, colour and logo on the page from Pro, $59/month |
| Where you use it | SEOptimer’s web app and an embeddable form | Claude, ChatGPT or Cursor, as a connector |
| Lead capture on your site | Yes, on the $59 Lead Generation plan | No |
| Entry price | $29/month (DIY), $39 (White Label), $59 (Lead Generation); 14-day trial | Free: 75 credits a month, one pitch. Solo $29, Pro $59, Agency $119 |
Why the comparison matters in a pitch
A business owner has usually been told their site is slow. What gets attention is their name in a row next to the practice down the road that has 400 reviews and shows first in the map pack. That is the page Versusbrief builds: the rivals are picked from what their customers actually search, for example “dentist didsbury”, and every number has a source and a date.
SEOptimer is strong at the audit itself and at turning your website into a lead form. The two can sit together: SEOptimer to catch inbound leads, Versusbrief to prepare for the meeting with the ones you choose to chase.
What Versusbrief does not do
- No site crawl beyond the landing page, and no rank tracking.
- No embeddable form for your website.
- Meta ads only for businesses advertising in the EU or UK, because that is all Meta’s official API returns.
Try it on a real prospect
Send the website of a business you want to win. You get the review by email, usually within a few minutes, on the free plan. No card, no call.
Sources
Prices and features checked on 28 September 2026. Tell us on the support page if something has changed.