Install in Claude

Claude on the web and the desktop app use the same custom connector.

1. In Claude, open Settings → Connectors.
2. Choose Add custom connector. Name it Versusbrief and paste the URL https://versusbrief.com/mcp. Leave the advanced settings empty.
3. Choose Connect. A Versusbrief page opens. Check that it names Claude and says you will go back to claude.ai. Enter your email and choose Allow. That creates a free account with 25 credits a month.
4. In a chat, turn Versusbrief on from the tools menu and ask: “Run a teardown of competitor.co.uk in Manchester, GB, for my client yourclient.co.uk.”

On Team and Enterprise plans an owner may need to add the connector first. If the email already has a key, sign-in is refused for now; use another email or write to support.

What to expect

Cases that should succeed

• A teardown of a UK local domain returns keywords, Meta ads labeled EU/UK, a landing read, a three-point summary and a report link.
• keywords_for_domain returns position, volume and CPC in USD, with brand terms left out.
• export_campaign_draft for Google rejects a headline longer than 30 characters and returns no file.
• public_reviews_themes returns the rating, themes and quotes, and no author name.
• landing_audit names the pixels it found and the PageSpeed score when one exists.

Cases that should fail closed

• Meta ads outside the EU and UK say so and do not invent ads.
• A request to publish into an ad account is refused. Export returns a file only.
• A new brand past the plan cap returns the plans link and does not call a paid source.

Meta ads: EU/UK only. No phone.